Snickers
The internet is not the
internet when it’s hungry

The Hungry Internet targeted the right people with the wrong content to remind them… You’re not you when you’re hungry.

The internet is a data-driven targeting machine, fed by third party cookies. But in 2021, cookies started disappearing from all the major online platforms. So for the first time ever, the internet got hungry. And the internet is not the internet when it’s hungry.

We brought to life the Hungry Internet by flipping live online data, and anti-targeting people with confused custom ads that were the exact opposite of what the normal, not-hungry internet would serve them.