Binge X Grill’d The Walking Dead Brain Burger

Made with real brains - for real zombies

After 10 seasons, The Walking Dead has amassed some of the most passionate fans in television history. We needed to get fans excited about Season 10 and remind them the only place to stream it was on BINGE.

BINGE partnered with Australia’s favourite burger restaurant, Grill’d to design a burger fit for the undead. The Walking Dead Brain Burger was available all around Australia for one weekend only. The Brain Burgers sold out within hours and coverage of the stunt reached over 62 million.

The Brain Burger contains a panko crumbed and deep-fried lamb brain, wedged in-between a charcoal bun, topped with oak leaf lettuce, tomato, rhubarb, beetroot ketchup, and dripping in a specially-made ‘brainnaise’.